Union Shawarma | Restaurant Digital Marketing

About the Client

Union Shawarma is a Canadian quick-service restaurant serving fresh, flavourful shawarma, wraps, platters, fries, and other Middle Eastern-inspired favourites. The brand wanted to strengthen its digital presence and attract more local customers through social media, SEO, and targeted online campaigns.

The Challenge

Increase local brand awareness and online visibility
Drive more traffic to its website and online ordering platform
Increase engagement across Instagram and Facebook
Promote special offers and drive repeat purchases
Build a consistent and recognizable digital presence

The Objective

To strengthen Union Shawarma’s digital presence and drive local brand awareness, customer engagement, website traffic, and online orders through targeted digital marketing campaigns, compelling social media content, promotional offers, and SEO optimization.

The Solution

We developed a performance-focused digital marketing strategy combining social media marketing, paid advertising, promotional campaigns, SEO, and website optimization.

Our approach focused on creating engaging food-centric content, promoting time-sensitive offers, targeting relevant local audiences, and optimizing the customer journey from social media and ads to online ordering.